Senior UX designer shaping AI-powered, scalable product experiences with impact

Amy Shin · Seattle

What I Do

Turning complexity into clear, scalable products.

AI Product Design

Human-centered AI experiences, agentic workflows, and conversational systems that make complex automation understandable and trustworthy.

Product Strategy

I align customer needs, business goals, and technical constraints to define a focused vision for ambiguous 0-to-1 products.

Design Systems

Scalable patterns and component systems that improve consistency, adoption, and delivery speed across complex products.

AI-assisted Prototyping

Functional prototypes and hands-on implementation that accelerate decisions, validate direction, and strengthen engineering collaboration.

Research & Experimentation

User research, usability testing, analytics, and experiments that connect product decisions to measurable customer outcomes.

Enterprise & SMB UX

End-to-end workflows for consumer, SMB, B2B, and enterprise products across desktop, mobile, and web.

Portfolio

Selected Work

AI-Assisted Onboarding

A guided 0→1 setup for new business accounts — scaled from canary to broad rollout while keeping the path simple and trustworthy.

Business Prime guided onboarding UI
AI ProductEnterprise UXCase study
Guided Journey for Google Domains

Guided Journey — Google Domains

A prescriptive, guided onboarding that drove service attach — lifting Workspace signups 12% (+$1.5M yr 1) and Reports adoption 275%.

Commerce & SMBGoogleCase study
SMB North Star — Google Domains cart flow

SMB North Star — Google Domains

A multi-year SMB lifecycle strategy — 20 research studies into a north star that shipped acquisition, cart, website, and reporting wins (+$11M yr 1).

Product StrategyGoogleCase study
Domains Reports

Reports — Google Domains

Insights that help SMBs understand what drives traffic — adopted by 11,000+ domains with 22,000+ report views.

Commerce & SMBGoogleCase study
On-device app interaction C On-device app interaction B On-device app interaction A

Device Diagnostics — Pervacio

On-device and care-agent diagnostics for Sprint that cut non-faulty device returns and saved clients millions annually.

MobilePervacioCase study
Pervacio Diagnostic Suite

Pervacio Diagnostic Suite

A suite of diagnostic products across retail, carrier, and enterprise — deflecting ~2M devices and saving $200M+.

EnterprisePervacioCase study

Career Highlights

Design leadership with measurable impact.

Selected outcomes across Amazon, Google, Genemod, and global enterprise products.

Amazon
Amazon Business
AI onboarding · 2024–Present

Led a 0-to-1 AI onboarding experience, scaled the canary rollout, and shaped a simpler path to value with multi-million-dollar projected annual impact.

Google
Google Domains & Shopping
Commerce & SMB · 2018–2024

Increased setup conversion by 16%, drove 32% higher click-through with trust signals, and helped generate millions in annual revenue across Google Domains & Shopping.

Genemod
Genemod
AI lab platform · 2024–2025

Led cloud-based AI product design to 93% first-month adoption and launched a design system that improved feature adoption by 25% and reduced delivery time by 15%.

Pervacio
Pervacio
Design leadership · 2014–2018

Directed 50+ initiatives and designed diagnostics products that reduced non-faulty device returns by 80% and saved clients more than $2M annually.

Expertise

Strategy, craft, and technical fluency.

Figma & Design Systems

Advanced interaction design, prototyping, component libraries, and scalable systems for complex product teams.

AI-assisted Design

Claude, Kiro, and ChatGPT for rapid exploration, functional prototypes, and faster product decision-making.

Frontend Collaboration

HTML, CSS, JavaScript, Git, and code-assisted implementation that brings design intent closer to production.